› syed ahmed ( Sky 1 ) ' Hot Air '

East Cowes marketing firm etetra, has been selected by star of TV's The Apprentice Syed Ahmed to market and launch a revolutionary new piece of technology, the SA Vortex.

The project involves the development and creation of a marketing programme which will bring the technology to life.

The team will be featured in a one hour observational documentary for Sky One, Syed Ahmed - Hot Air which follows the development of the product and features planning meetings both on the Island and at Syed's Head Office in London. The documentary is due to be screened 19th June on Sky One at 10pm.