As the etetra team has grown, we have decided to re-launch our website in its signature red, white and grey themes to keep in line with our existing branding.
For the last twelve months, the etetra website has focussed on our commitment to green marketing and was designed to emphasise this promise to our clients and our local and national communities. This was reflected with green colour schemes and an animated amphibian friend, inviting homepage visitors to read our “Going Green” policies, and information on our green audit.
“It’s not that easy being green”
While changing the colour themes for the etetra site is actually a relatively simple task for the team to undertake, having an eco-conscious vision is about much more. For etetra it has been about changing how we live and work, and about educating others to change their viewpoints for the good of the planet and local environment.
“The etetra team makes a special effort to go out and plant trees on land near Yarmouth to help create an ancient forest and offset carbon emissions used in printing processes and our general office use,” says Jenny Doyle, the new Managing Director. “We are always looking at ways to be ‘greener’ in marketing and everyday living to reflect this both for ourselves and our clients in any way possible.
“The change to our original brand colours in no way reduces our commitment to the environment.”
Keep up to date with all of the goings-on at etetra and the activity with our clients by following us on twitter, facebook, or joining our mailing list on the homepage.