June 7th, 2010
As the etetra team has grown, we have decided to re-launch our website in its signature red, white and grey themes to keep in line with our existing branding.
For the last twelve months, the etetra website has focussed on our commitment to green marketing and was designed to emphasise this promise to our clients and our local and national communities. This was reflected with green colour schemes and an animated amphibian friend, inviting homepage visitors to read our “Going Green” policies, and information on our green audit.
“It’s not that easy being green”
While changing the colour themes for the etetra site is actually a relatively simple task for the team to undertake, having an eco-conscious vision is about much more. For etetra it has been about changing how we live and work, and about educating others to change their viewpoints for the good of the planet and local environment.
“The etetra team makes a special effort to go out and plant trees on land near Yarmouth to help create an ancient forest and offset carbon emissions used in printing processes and our general office use,” says Jenny Doyle, the new Managing Director. “We are always looking at ways to be ‘greener’ in marketing and everyday living to reflect this both for ourselves and our clients in any way possible.
“The change to our original brand colours in no way reduces our commitment to the environment.”
Keep up to date with all of the goings-on at etetra and the activity with our clients by following us on twitter, facebook, or joining our mailing list on the homepage.
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March 29th, 2010
On 16 March, the whole etetra team left their desks and computers to pick up spades and trowels for a day. The job was to plant 125 trees in a specially designated, 10-acre field in Yarmouth to offset the company’s carbon emissions produced since its formation in 2005.
We’ve had our whole operation subject to a green audit to evaluate and reduce the environmental impact of our business – and the 125 trees were the result.
Throughout the day, we had expert advice from environmentalist, Tony Ridd of Brighstone-based Landscape Therapy, who showed us how to plant the trees correctly, what to use for mulch and how to stake and protect the trees once they were planted.
If you’re interested in statistics, this is exactly what we planted:
10 English Oak
25 Ash
15 Wild Cherry
15 Silver Birch
15 Rowan
5 Crab Apple
40 Hazel
We’re also working with clients to help reduce their emissions and offset their carbon footprint by planting more trees in our field. If you’re a company that wants hard-hitting promotional material with practical green sensibilities – then give us a call.

Tree Planting to Offset etetra's Carbon Emissions
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December 18th, 2009
We wish you a merry Christmas, and a happy and prosperous year in 2010 – the start of a new decade.
In common with many businesses, we are taking a breather next week.
Etetra’s offices will be closed from the afternoon of December 23, and we will re-open on January 4, 2010.
Best wishes from the etetra team….
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December 17th, 2009
Etetra is rebranding and building a new website for Instrument Plastics. The company, based in Bicester, specialises in the design and manufacture of optical, RFI and infrared filters for electronic displays. Established in 1987, Instrument Plastics has used its advanced engineering expertise to develop a vast range of products.
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December 16th, 2009
Our work on behalf of ABP (Associated British Ports) will be getting a big audience, after we were chosen to rebrand and market ABP’s Town Quay complex in Southampton.
Marketing material designed and produced by etetra will be displayed prominently at the Quay, which is home to the Red Funnel RedJet high speed passenger link to the Isle of Wight.
Etetra will also be designing the brochure for this project.
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December 16th, 2009
Etetra worked with the Island Partnership to design and print the first copy of their “Isle of Wight Teacher” magazine, which includes news of a good Ofsted report on the Partnership’s graduate teacher programme.
The Island Partnership also runs the Overseas Trained Teacher Programme, and has been commissioned by the island’s Council to be responsible for the training, support and quality assurance of the induction of newly qualified teachers.
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December 16th, 2009
We are pleased to announce we were Highly Commended in the Green Business of the Year category of the Isle of Wight Business Excellence Awards.
Tags: awards, business, environment, green
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December 15th, 2009
Etetra has been awarded the contract for Cruise Britain’s presence at the 2010 Miami Seatrade Shipping Convention Exhibition – for the fourth year in a row.
We are designing and managing an exhibition space of 1,400 square feet, making sure the 15 Cruise Britain partners get the best possible showcase, and designing the partner brochure for distribution at the event.
The Miami event attracts visitors from all sectors of the cruise shipping industry, and provides a golden opportunity for ports and service providers to encourage cruise operators to stop at their ports and/or use their services.
Partners on the Cruise Britain stand will include: Port of Dover, Port of Jersey, Liverpool, Port of Tyne, and Guernsey as well as Southampton City Council and Warsash Maritime Academy.
Tags: cruise, education, environment, green, isle of wight, miami, partnership, recruitment, teachers
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August 10th, 2009
etetra has instigated the Communitree Project which will be rolled out nationally. The Communitree Project brings local green initiatives and businesses together. So companies can buy carbon credits from us – knowing that the money is being channelled back into green community projects. Check our www.communitreeproject.com for more details.

Communitree
Tags: carbon calculator, carbon credits, carbon footprint, community projects, green initiatives, green projects, tree planting
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July 10th, 2009
On our website, we’ve installed the unique etetra Carbon Calculator, so you can automatically see how many trees we need to plant to offset your promotional activity. You can find the etetra Marketing Carbon Calculator at www.marketingcarboncalculator.com

Marketing Carbon Calculator
Tags: carbon calculator, carbon credits, carbon footprint, community projects, green initiatives, green projects, marketing carbon calculator, tree planting
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